{"product_id":"9781223186658","title":"Marina","description":"Paid Social \u0026amp; SEO AdvertisingAmazon, Google Ad Words, Instagram, Facebook and in key regionsInstitutional advertisingDigital and print advertising including in We Are TeachersPursue virtual and in person school visits for authors and illustratorsNational push: Rev (\u003ci\u003eBunso\u003c\/i\u003e), Rachel (\u003ci\u003eForsynthia\u003c\/i\u003e), Raj (\u003ci\u003eAMU\u003c\/i\u003e)Local push: Fifi (\u003ci\u003eSome Kids\u003c\/i\u003e), Katerina (\u003ci\u003eShy Steve\u003c\/i\u003e)Recommending for Indie NextRememberForsynthia 2Bunso 2Forever Friends FarmAll Mixed UpPublisher to include at all in-person and virtual book buzzes (customer and consumer)Pursue podcast coverage for lead titlesPartnership with Here Wee ReadEducator guides and activity sheets will be produced for lead titles for ongoing promotion and engagement; these will be hosted on PawPrintsPublishing.comInclusion in ABA Advance Access)- All titlesInclusion in seasonal children’s book box mailingsPush same titles as Indie Next campaignPublisher to include ARC in key customer and influencer mailingsDedicated e-blasts and inclusion in PPP newsletters to booksellers, librarians, and educatorsPublicity push to parent, educator, and diverse background collective bloggers and influencers for endorsements and advertising material - AllTailored contests and book or promotional item giveaways for readers, booksellers, and librarians across various media (Goodreads, Instagram, PawPrintsPublishing.com)Promo items:Sleepover mask (Forsynthia)Temp tattoos (Bunso)Character cards\/Storytime kit (Forever Friends Farm)Chapter sampler (AMU)Promote at PLA, ALA Annual, OLA, Children’s Institute, ALA LibLearn XeBook promotion on BookBub and Book RiotInclusion in Summer Reading Program at BTPursue endorsements from celebrities and professionals in related fields that tie into the themes of each bookSubmit for regional and national awards (institutional and consumer)Submit to Junior Library Guild for Spring and Fall list considerationBook trailer creation for lead and select titles environment; conservation; pollution; plastic; anti-plastic; activism; clean-up; ocean; sea; northern fulmar; birds; endangered; problem; harmful; stem; science; ecology; environmentalism","brand":"Jesse Byrd","offers":[{"title":"Default Title","offer_id":52048679993665,"sku":"9781223186658","price":19.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0812\/3262\/5985\/files\/9781223186658.jpg?v=1785783829","url":"https:\/\/store.doverpublications.com\/products\/9781223186658","provider":"Dover Publications","version":"1.0","type":"link"}