This influential treatise presents a mathematical analysis of choice behavior. It begins with the statement of a general axiom, then explores applications of the theory to substantive problems: psychophysics, utility, and learning. Includes considerations of the Fechnerian assumption and signal detectability theory; utility theory; stochastic theories; more. 1959 edition. Unabridged republication of the edition published by John Wiley & Sons, Inc., New York, 1959.
Games and Decisions: Introduction and Critical Survey by R. Duncan Luce, Howard Raiffa Superb non-technical introduction to game theory, primarily applied to social sciences. Clear, comprehensive coverage of utility theory, 2-person zero-sum games, 2-person non-zero-sum games, n-person games, individual and group decision-making, more. Bibliography.
Game Theory: A Nontechnical Introduction by Morton D. Davis This fascinating, newly revised edition offers an overview of game theory, plus lucid coverage of two-person zero-sum game with equilibrium points; general, two-person zero-sum game; utility theory; and other topics.