One of the greatest and most influential books of social psychology ever written, brilliantly instructive on the general characteristics and mental unity of a crowd, its sentiments and morality, ideas, reasoning power, imagination, opinions and much more. A must-read volume for students of history, sociology, law and psychology.
An Introduction to Social Psychology by William McDougall This pioneering work served as a catalyst in the study of social behavior and helped lay the foundations of a new discipline. Among topics covered: primary emotions of man, instinctual behavior, structure of character.
Public Opinion by Walter Lippmann A penetrative study of democratic theory and the role of citizens in a democracy, this classic by a two-time Pulitzer Prize-winner offers a prescient view of the media's function in shaping public perceptions.
The Psychology of Revolution by Gustave Le Bon, Bernard Miall The author examines the psychology of revolutions in general, both religious and political, with a particular emphasis on the personalities and events of the French Revolution.
Extraordinary Popular Delusions by Charles Mackay Classic survey of crowd psychology takes an illuminating, entertaining look at 3 historic swindles: "The Mississippi Scheme," "The South-Sea Bubble," and "Tulipomania." Essential reading for investors.
The Master Key to Riches by Napoleon Hill This easy-to-read guide is based on the principles behind the success of Carnegie, Ford, Edison, and other 20th-century tycoons. It offers tips for career advancement, increased wealth, and personal fulfillment.
