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The 100 Greatest Advertisements 1852-1958: Who Wrote Them and What They Did

The 100 Greatest Advertisements 1852-1958: Who Wrote Them and What They Did

By: Julian Watkins

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  • Reg. Price › $19.95
  • eBook
  • Sale Price › $15.96
  • Paperback + eBook
  • Reg. Price › $21.95
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More than 100 illustrated examples of successful promotions demonstrate the ingredients that make ads click. These are the effective ads that sold millions of dollars of merchandise, from Rolls Royce automobiles to Lux Soap, Coca-Cola, and Campbell's Soup. Discover how the ads came into being, explained in their creators' own words.

Dover Original.
AvailabilityUsually ships in 24 to 48 hours
ISBN 100486205401
ISBN 139780486205403
Author/EditorJulian Watkins
FormatBook
Page Count256
Dimensions7 3/4 x 10 3/4

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